Creative Direction / CGI Management / Design / Brand Strategy / Video / Photography
The H7 Harvester Head launch for Ponsse was one of the most involved and rewarding projects I led. I directed the creative vision for the entire campaign, overseeing the process from concept development through final delivery. The launch debuted at the FinnMETKO trade show in Finland and combined high-end CGI visuals built from CAD data with live-action video captured around the machine in operation.
My role included leading creative direction, managing production workflows, coordinating with internal and external teams, and handling post-production to ensure the final campaign felt cohesive, cinematic, and technically accurate. The project required balancing the precision and engineering detail of the H7 head with storytelling that showcased performance, innovation, and operator experience in a compelling way. Working on a global product launch at this scale strengthened my experience producing content around heavy equipment and industrial machinery, while collaborating closely with both North American and international marketing teams to bring the campaign to life across multiple channels.