Creative Direction / 3D animation / CGI Development
When Carbliss launched a new partnership with the Detroit Red Wings, they needed creative that could hold its own in one of hockey's most iconic arenas. As Creative Director and Studio Lead, I directed the development of CGI and 3D product animations designed to run across a range of high-visibility placements at Little Caesars Arena, including digital dashers around the ice, menu boards, and large-format arena displays. The creative challenge was about more than just putting a product on screen. It was about capturing fan energy and stopping attention at the point of sale in a loud, fast-moving environment. We approached the work with that in mind, developing animations that felt dynamic and polished enough to stand alongside the intensity of a live game.
CGI Lead: Askflo LLC