While working on the Kohler Hospitality account, I led the art direction and visual development for a series of concept-driven campaign executions created for an “Outrageous” brand campaign supporting Kohler Hospitality and The American Club. Partnering closely with the Associate Creative Director/Copywriter, we collaborated to ideate and develop bold, story-driven concepts designed to elevate the luxury, personality, and unique experiences across the hospitality portfolio. My role focused on shaping the visual direction, refining campaign aesthetics, and bringing the concepts to life through polished executions that balanced high-end branding with imaginative, attention-grabbing creative.
Creative Direction / Design / Brand Strategy / Video / Photography