I led the creative direction, project management, and full 3D production pipeline for a confidential CGI campaign supporting the launch of a new Mack Trucks vehicle ahead of its public debut. Using engineering CAD data, we created a teaser campaign and cinematic hype video for a national dealer meeting nearly a year before the product reached the market. I oversaw the project from concept through final delivery, managing visual development, production workflows, and cross-team collaboration to deliver launch-ready content under tight timelines and confidentiality.
CGI Lead: Askflo LLC