Creative Direction / Video / Photography
For the 2024 Mack Trucks calendar production, I was part of a large-scale content initiative focused on showcasing the stories, trucks, and businesses behind the brand’s customer community. We developed and managed a detailed multi-location production schedule, traveling throughout North America to visit selected owners and operators in their real working environments. The project involved capturing both cinematic and lifestyle-focused photo and video content featuring heavy-duty trucks in action, while also highlighting the people behind them and the pride they take in their work. It was a highly collaborative production that required strong planning, adaptability, and hands-on experience working around large machinery, active job sites, and fast-moving production schedules.
Role: Creative Director & Project Lead
DOP: Dave Jackson