Creative Direction / Video / Photography
For the 2025 Mack Trucks calendar production, I contributed to a large-scale content campaign centered around the customers, trucks, and hardworking businesses that represent the brand. We built and coordinated an extensive multi-location production schedule, traveling across North America to document selected owners and operators in authentic work environments. The shoot focused on capturing cinematic photo and video content of heavy-duty trucks in action, while also telling the personal stories behind the people who drive and rely on them every day. The project demanded strong collaboration, flexibility, and hands-on experience working around active job sites, large equipment, and fast-paced production timelines.
Role: Photographer, Creative Director & Project Lead. Additional photographer: Dave Jackson