Creative Direction / CGI Management / Design / Brand Strategy / Video / Photography
I led the creative direction and production development for the launch campaign of the Mercury Racing 60 APX outboard engine, creating high-impact teaser content ahead of the product’s public debut and before a physical product existed. Working from early design and engineering assets, we developed cinematic CGI-driven visuals and launch content designed to build excitement and anticipation within the performance boating market. The project required close collaboration across teams to translate technical concepts into compelling visual storytelling while managing production workflows, timelines, and the overall creative vision from concept through final delivery.