Creative Direction / Brand Development / Design / 3D animation / CGI Development
At Mercury Racing, I played a key role in evolving one of the marine industry's most iconic and performance-driven brands, helping to firmly establish it as the recognized leader in engine performance. My work spanned the full creative spectrum, from hands-on design and art direction to long-term brand strategy and development. I led and contributed to a wide range of initiatives, including a comprehensive 2022 brand refresh, social and launch content, a 50th Anniversary visual exploration, and various global marketing efforts that extended the brand's reach and influence across international markets. As Creative Director, I worked closely with cross-functional teams to ensure every touchpoint, whether a product launch campaign or an anniversary milestone, reflected the precision, power, and prestige that Mercury Racing stands for.
CGI artist: Luke Wittig