Creative Direction / Design / Brand Strategy / Video Production / Photography / Web Design
For Mystic Powerboats, I led creative work across design, photography, video, and digital content, helping shape and elevate the brand's identity within one of the most aspirational segments of the marine industry. Mystic is defined by a rare combination of racing heritage, cutting-edge technology, and uncompromising luxury, and my role was to bring that story to life for a discerning, high-end clientele.
A significant part of my work involved producing content on open water, capturing the performance and elegance of these machines in real conditions and translating that into visuals that felt as premium as the product itself. Through consistent creative direction across campaigns and digital touch points, the work helped establish Mystic as one of the most recognized luxury boat builders in the industry.
Role: Creative Director