Creative Direction / Video Production / Drone Production / Photography
One of the more unique projects I led at Ponsse focused on the company’s FFE (Fire Fighting Equipment) expansion. Built from Ponsse’s forestry forwarder platform, the FFE system was designed to carry water into remote terrain throughout the Pacific Northwest to support wildfire operations and assist firefighters on the ground.
I led the creative direction and production process for a video campaign that highlighted the machine’s control, maneuverability, and performance in real working conditions. My role included concept development, production planning, directing the shoot on location, and handling post-production to create a piece that felt authentic and grounded in the realities of the job.