Creative Direction / Design / Brand Strategy / Video / Photography
At Ponsse North America, I led creative efforts across design, video, and digital marketing projects, helping bring the brand to life through a wide range of content and campaigns. I worked closely with teams across North America while also supporting the broader goals and marketing initiatives of the global Ponsse organization. A big part of my role was developing compelling content around heavy forestry equipment and large-scale machinery, capturing these machines in real working environments through photography, video, motion, and storytelling. I became very experienced in planning and producing shoots around large equipment in demanding outdoor conditions, creating content that highlighted machine performance, operator experience, durability, and innovation in a way that felt authentic and engaging for customers and dealers alike.