Creative Direction / 3D animation / CGI Development
In partnership with Trek Bicycle, I led the creative development of a campaign built around compelling 3D renders and animations that brought their newest global product launch to life. The project centered on the Madone 7 SLR road bike, and the goal was to go beyond simply showcasing the product. We focused on crafting a visual story that communicated the bike's performance, design, and engineering in a way that felt cinematic and emotionally resonant. As Creative Director and Studio Lead, I guided the team through concept development, 3D production, and final delivery, ensuring the work met both creative and strategic goals for a launch of this scale. The campaign went on to earn a National Addy Award, a reflection of the craft and storytelling that went into every frame.
CGI artist: Luke Wittig