Creative Direction / 3D animation / CGI Development
Working closely with Trek Bicycle, I directed the creative production of a 3D render and animation project built around the launch of their Velocis helmet. The work required thinking carefully about how to translate a highly technical piece of gear into something visually engaging and story-driven, highlighting the helmet's aerodynamic design and engineering in a way that felt fresh and premium. As Creative Director and Studio Lead, I was involved at every stage of the project, from early concepting and art direction through final 3D production and delivery.
CGI Lead: Askflo LLC